A sticker is 5 inches wide. A road sign thinks in miles. A conversion switches one unit to another that measures the same thing. Inches and centimeters both measure length. Miles and kilometers both measure a road.
The question gives a conversion, such as 1 inch = 2.54 centimeters. This tells you how much of one unit equals another. The symbol ≈ means “approximately equal to,” or “about equal to.” Use the conversion given in the question.
Use the conversion to decide whether to multiply or divide. For 1 inch = 2.54 centimeters, multiply inches by 2.54 to find centimeters; divide centimeters by 2.54 to find inches. You can also write a proportion—two equal ratios: 1 inch / 2.54 cm = 5 inches / x cm. Here x is the unknown length in centimeters.
Then check the size. Five inches should come out a little over 12 centimeters, not half a centimeter. If the number looks backwards, you multiplied when you should have divided.